About 28in28

Matt O'Brien, creator of 28in28 is an author, weight loss consultant, and fitness industry expert

28in28 creator Matt O'Brien is an author, certified weight loss management coach, body transformation expert and fitness industry consultant. He is a Certified Strength and Conditioning Specialist (C.S.C.S.) with the National Strength and Conditioning Association (NSCA), Certified Lifestyle and Weight Management Coach with the American Council on Exercise (ACE), a Certified Sports Nutritionist (CISSN) with the International Society of Sports Nutrition (ISSN), and a member of the American College of Sports Medicine. Matt received his Bachelor of Science degree in Biology from the United States Air Force Academy in Colorado Springs, Colorado.

Matt began personal training professionally in 1997 in New York City and has trained corporate executives, television personalities, high fashion models, competitive athletes, and lots of people seeking results. For the past 10 years, he has been perfecting weight loss programs that actually work in the "real world." In 2006, Matt created the Body Trans4mations system to help his clients lose weight fast and keep it off. With over 330 actual case studies under his guidance, Matt has learned what works and what doesn't.

Now Matt has raised the bar and taken weight loss to the next level with the 28in28 program. By combining everything he has learned over the past 20 plus years in fitness training, sports nutrition, and supplementation, he has developed a proven system that actually works!

Forget the hype and empty promises of programs you may have tried in the past. Matt personally guarantees this program will work for you. Don't take his word for it. Listen to what others say about the 28in28 program.

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