Frequently Asked Questions

Answers to the most common questions asked by clients

What is 28in28?

28in28 is the most comprehensive, effective, efficient, and affordable weight loss program that will change the way America loses weight. You can lose up to 28 pounds in 28 days on the 28in28 program! The protocols in the 28in28 program are tested by science, backed by the latest research, and proven successful with real people living in the real world.

"My goal is to create America's best and most successful weight loss program."

- Matt O'Brien

Creator, 28in28

"Author, The Magic Pill"

What it's not?

28in28 is not a low calorie fad diet or a program. It is also not a program that requires hours and hours of exercise. Our corporate vision for 28in28 is to be the best weight loss program in America and eventually, to be the best weight loss program in the world. It is state of the art now and will continue to evolve with the latest scientific research leading the way to future innovation. The 28in28 program succeeds where so many others fail.

How is 28in28 different from other programs?

Gone are the days when you have to figure what is the best way to lose weight because 28in28 eliminates the guesswork for you! 28in28 is a complete program that synergistically combines an easy to follow diet, a metabolism-boosting exercise plan, fat burning and appetite suppressing supplements, and an overall accountability protocol to produce extremely rapid weight loss. If you follow the program, you will absolutely get the results you're looking for. Guaranteed!

What if I just want to lose a few pounds? Is this right for me?

Whether it is 3 pounds or 30 pounds that you want to lose, 28in28 will help you do it systematically in the most efficient, effective, and affordable way possible. 28in28 is the most comprehensive weight loss program on the market today. You will lose weight fast and keep it off. So if you want to fit into your "skinny jeans" next week, start the 28in28 program today!

Will I be hungry all the time and have to deprive myself?

Not a chance! The 28in28 diet program is focused on eating a high volume of the right kinds of foods. By eating the right amounts, of the right foods, at the right time, you will lose weight fast without feeling hungry. In fact, most people will be eating more foods on this program than they're currently eating.


Are there any special or "exotic" foods on this program?

The 28in28 program includes a dietary plan that is based on inexpensive, whole foods available at any major grocery store. The 28in28 plan works because you eat the right types and quantities of specific, commonly available foods at the right time. You will not have to break the bank purchasing special foods and you don't have to buy any prepackaged meals like some other programs. In fact, most of our customers report spending less on meals while on the 28in28 program.

I’m a very busy single mother with three active children and I don’t have a lot of time to prepare meals. Can I eat “fast food” on this program?

While we generally recommend preparing your own food on this program, we are also realistic. We understand the time challenges many people face every day so we have included a Fast Food Guide. This will help you make the right choices when it is necessary to eat “fast food.” There is no need to sabotage your results when you are pressed for time.

I watch the reality TV weight loss shows and the contestants do endless hours of exercise every day to lose weight. Do I have to spend that kind of time to achieve fast results on your program?

Actually you can lose a lot of weight on the 28in28 program with or without exercise, we tested it both ways. In fact, too much exercise can be counterproductive to effective weight loss. That being said, results are generally better with the right type and amount of exercise. Exercise is the best preventive medicine there is, so we have incorporated it as part of the total program. The 28in28 exercise program was designed to be flexible, effective, and especially efficient. You won’t have to spend hours in the gym each week. Most workouts can be done in 30 minutes or less. You even have the option to include some of the popular at home programs you may already be doing.

Are there any doctor visits or special prescription medications I have to take?

No way, no how! The 28in28 program was designed for weight loss the way Mother Nature intended it with no pharmaceutical intervention. While it is recommended to consult with your doctor before you begin this or any other weight loss program, there are no prescription diet pills on this program. The all natural supplements included with the 28in28 program were developed to help speed your metabolism and control your appetite. They are only one piece of the synergistic puzzle that makes the 28in28 program so effective.

My doctor told me I am at increased risk of heart disease because I have too much visceral fat. Will this program help me lose it?

Absolutely! The 28in28 program targets both kinds of fat loss. You will lose the unsightly subcutaneous fat that lies beneath the skin, as well as the unhealthy visceral fat around your organs. Studies have shown that rapid weight loss generally produces superior long-term results. The sooner you lose the weight, the more lasting the benefits.

I have lost weight on other programs before only to regain it back months or even weeks later. Will I get to actually enjoy the weight loss results of your program?

The 28in28 program was first and foremost designed to produce rapid weight loss. The quick results will keep you motivated and on track. But what good is weight loss if you can’t keep the pounds off and enjoy the new you? With this in mind, the 28in28 program includes three phases. The first phase helps you lose weight fast, up to 28 pounds in 28 days and there are some people who could lose even more. The second phase transitions you to sustained weight loss until you reach your goal weight.

Finally, the 28in28 program has a third phase which will help you keep the weight off. If you ever start to gain it back, you quickly revert back to phase 1 or 2 to prevent the pounds from creeping back on. It’s a check and balances system that sets you up for a lifetime of success.

If I decide to invest in the 28in28 program, can it be used on multiple occasions?

You can use 28in28 as often as you like. The whole premise of the 28in28 program is to give you both rapid and lasting results. With our three phase approach, you will be set for a lifetime of good health without any monthly maintenance fees or additional programs to buy. The 28in28 program works because it is easy to follow and you will have this knowledge for the rest of your life. Try 28in28 once and you will see for yourself.

I really liked the supplements you included in the 28in28 program and I honestly feel they helped me achieve my weight loss goals. Can I buy them again in the future?

Absolutely! We will offer the included 28in28 supplements for future purchase exclusively through We will also make our current and future customers aware of any new products and program developments as they become available. But you are never under any obligation to buy.

This is my first attempt at weight loss and quite frankly, I’m a little afraid of what to expect and not sure if I can do it. Will this program work for me?

The 28in28 program works for everyone because it is so easy to follow. There are no 200 page manuals to read, complicated charts to figure out, or special foods you have to eat. We make it simple. There is a plan for each of the 28 days and all you have to do is follow it. Day by day, step by step, we walk you through the process. The feedback from our customers says it all. The 28in28 program works!

Does this program work for men and women?

Men and women, big and tall, seniors and young adults, the 28in28 program can work for everyone. Many experts want us to believe there are no “one size fits all” programs and try to complicate the process. In reality, weight loss boils down to burning more calories metabolically than we consume in food and beverages. The 28in28 program makes this possible in one program. The diet plan does differentiate between men and women with portion sizes only, so that couples and people in the same household can succeed together without preparing different individual foods. We understand that making anything too complex can be the biggest obstacle to success.

What if this program doesn't work for me?

We are so convinced that you will succeed on the 28in28 program that we offer a 45 day money back guarantee. If you are unsatisfied with the program for any reason, simply return the program materials and products to us within 45 days and we will promptly give you your money back. No questions asked.